Question: a: Explain the 'audit expectation gap'. What causes the gap? b: Potter and Partners are a chartered accounting firm with offices in capital cities in

a: Explain the 'audit expectation gap'. What causes the gap?

b: Potter and Partners are a chartered accounting firm with offices in capital cities in most states. The head of the business development department is seeking to grow the firm's revenue from non-audit services.

Required:

What non-audit services could a chartered accounting firm provide to its listed company clients? Explain why a company would buy these services from its audit firm instead of another consulting firm.

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The personal characteristics of the sender

The quality of the argumentation

The status rule: We tend to have more confidence in information presented by someone who has a relatively high status and rank in society than by someone who hasnt.