Question: a ) Explain the buyer decision process that a customer will have to follow to open a Savings account. ( 5 Marks ) b )

a) Explain the buyer decision process that a customer will have to follow to open a Savings
account. (5 Marks)
b) Explain various types of buying decision behavior for the various products of a bank. Cover
the same for Saving Accounts, Fixed Deposits, and Mutual Fund services offered by the bank

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