a) Explain the difference between a marketing plan" and an "implementation plan" in a sales presentation. (1 mark) b) You have just been hired as a sales rep for "Hip and Hoppy". a new micro-brewery based in Burnaby, and you are trying to persuade a private beer and wine store to carry and sell your new hazy IPA called "Crazy Hazy". When you are preparing your sales presentation, identify three (3) elements that you could include in your marketing plan. (3 marks) c) Pick two of the elements that you identified in part b) above, and create two FAB statements that you could use in your sales presentation. (2 marks)