A fast$-$food chain called ESpice MixE opened up about a year ago in Houston, Texas. They have started to compete in multiple markets, allowing risk to be spread out among many economies and customers. They are now present in over $100$ markets worldwide. Using what you know about International Strategy, which of the following concepts is best portrayed in the example above?

Access to new customers

Lower costs

Diversification of business risk

Expansion of consumers

Change in demographic