1. A Feature describes a characteristic or function, while a Benefit captures what the value of a feature is to a customer.

   True

   False

1. Some common ways of segmenting customers are: Channel, Customer Size, Trade, Geography, Industry, etc.

   True

   False

1. TCO is the abbreviated term for Total Cost of Offer.

   True

   False

1. According to Doug Quackenbos: Value creation can be found at the intersection of intuition and research.

   True

   False