A few years ago, I decided to expand my coffee shop business and bought a coffee roaster.
Question:
A few years ago, I decided to expand my coffee shop business and bought a coffee roaster. I created my own brand, America’s famous, and started selling vacuum-packed coffee in local supermarkets. It was a huge success! Sales of my vacuum-packed coffee skyrocket and soon become the item most sold in my company. To be honest, I have concentrated on sales and no other items in the income statement or balance sheet. A finance intern from Kean University prepared the Table below. I am a little embarrassed to confess that I don’t know what most of the ratios mean. However, I noticed that some of the ratios are below the industry median, and I am anxious.
Should I be worried?
Is my business on the edge of being broke?
What can you say about the financial performance of The America’s famous Co?
Do you have any suggestions?
The America’s famous Co. | Industry Median | |
Current ratio | 0.74 | 1.43 |
Quick ratio | 0.39 | 0.35 |
Cash ratio | 0.15 | 0.21 |
Total asset turnover | 2.01 | 0.85 |
Inventory turnover | 27.96 | 6.15 |
Receivables turnover | 54.91 | 9.82 |
Total debt ratio | 0.43 | 0.52 |
Debt-equity ratio | 0.74 | 1.08 |
Equity multiplier | 1.74 | 2.08 |
Times interest earned | 5.26 | 8.06 |
Cash coverage ratio | 8.12 | 9.41 |
Profit margin | 5.01% | 5.10% |
Return on assets | 10.08% | 9.53% |
Return on equity | 17.59% | 15.14% |