Question: A field study was used to test the hypotheses we developed. Data were collected from the stream of shoppers leaving Jupiter stores between the hours

A field study was used to test the hypotheses we developed. Data were collected from the stream of shoppers leaving Jupiter stores between the hours of 1 p.m. and 4 p.m., Monday through Friday, over a three-week period in July 2011. A total of 253 consumers who left the store with a plastic bag displaying the store's logo were asked to participate in our study. Respondents were asked to take a personally administered questionnaire.

Above provides an overview of Cronbach's alpha in this study.

a.What is the purpose of calculating a Cronbach's alpha?

b.Discuss the Cronbach's alpha outcomes in Table

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