A firm and industry analysis in which you utilize a number of the tools that we will

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Question:

A firm and industry analysis in which you utilize a number of the tools that we will develop in this course. This will be a data-driven, analytical report: that is, you will use quantitative and qualitative data as you develop your analysis of your firm and industry.

All Papers Must address the following pieces:

• Short history of your firm
• Precise Definition of the Product and Geographic Market: one of the most important steps in doing market analysis is to carefully define the product and geographic markets upfront. Somewhat complicating matters is that many firms are in multiple product and geographic markets; for this paper, you are to focus on one specific, well-defined product and geographic market. For example, if you were to pick Apple, you would focus on a specific product-market (e.g. tablets) and a specific geography (the United States) even though Apple operates in other product and geographic markets. o Make sure you carefully define how broad or narrow your market is. If you are examining Coca-Cola, what is the proper product market?▪ Drinks▪ Carbonated beverages▪ Non-alcoholic carbonated beverages▪ Non-alcoholic carbonated soft drinks▪ Colas

• Strategic Group: you need a strategic map of your market in which you introduce at least three groups of firms. On your map, make sure that you identify two important variables that allow you to make meaningful groupings of discrete sets of firms in your broad market. Note: this means that you will be drawing in (by hand or electronically) a Strategic Map. HINT: Market share is not a strategic variable (it is an outcome of a firm's strategies).

• Discuss in detail the specific group in which you are placing your firm:-What are the major firms? How is this group doing?
• Provide a 5 forces analysis of the market and your strategic group: at the end, explain whether industry and strategic group profitability is expected to be high, average, or low:

Explain your reasoning for each of the 5 factors individually and for your overall profit assessment: create a summary table where you provide the weight for each factor and then provide your summary weighted average of expected profitability:▪ For example, if the 3 most important factors predict very low profitability, then your final profit expectation for the industry should be low or very low.▪ If each of your factors predicts high profitability, then clearly, your overall assessment of industry profitability would be favorable.
• Explain how your firm is performing: if it is publically traded, you will have an array of data to draw upon. Provide a trend discussion of at least the last 5-10 years using variables such as revenues, growth, and stock market price. If it is a private company or a non-profit organization, we may need to proxy in other performance indicators.
their market. o Don't get caught up trying to differentiate between the nuances of what is valuable, rare, difficult to imitate, or of organizational utility: instead, concentrate on explaining more broadly how your firm is performing ANDWHY.
• Explain which of the 4 business-level generic strategies applies to your firm.
•Address the following topics

Does your firm concentrate on a single industry? Explain. How does your firm approach backward and forward Integration? Explain. Does your firm engage in product-related or product-unrelated diversification? Explain.

• FINALLY: develop and discuss TWO specific recommendations for your organization that will enhance its competitive advantage. Be precise in explaining HOW and WHY these recommendations will enhance your organization's competitive advantage.

QUESTION: I just need help finding talking points for some of these questions since this is a really long essay over the Apple iPhone.