Read these three articles and share your thoughts on how businesses should reshape their strategies in the
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Article 1:https://www.marketingprofs.com/articles/2020/42801/the-4ps-of-marketing-amid-covid-19-strategy-reassessment-and-adjustment
Article 2:https://www.bcg.com/publications/2020/8-ways-companies-can-shape-reality-post-covid-19
Article 3:https://www.hfma.org/payment-reimbursement-and-managed-care/pricing/how-to-develop-winning-pricing-strategy-in-post-covid19-consumer-market/
Related Book For
International Management Managing Across Borders And Cultures
ISBN: 9781292430362
10th Global Edition
Authors: Helen Deresky
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