A firm initiates a social media campaign on facebook, choosing their target market to focus on men. After a month of running the campaign, the marketing manager analyzes the data and finds that the campaign is ineffective for driving awareness of the firm, let alone encouraging consumers to purchase products from the firm. This could be an example of

1)A cost inefficient campaign that is too broad

2)the firm focusing on too niche of a market

3)Sniper targeting

4)gaps in the consumer decision journey

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