Question: Having now reflected on perception and the potential for different points of view, consider a situation when you have had to make a buying decision

Having now reflected on perception and the potential for different points of view, consider a situation when you have had to make a buying decision with at least one other person, when there was a difference of opinion on what product/brand would best meet your needs.

  • Why was there that difference?
  • How was it overcome?
  • Was the right decision made (all things considered)?

Make a post headed 'Perception' on your Consumer stories blog analysing the role played by perception in the buying decision in question. Suggest ways in which the marketing of the goods or services involved might address differences in perception.

Give an image of the product you are talking about.

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Perception The Tale of Two Vacuums Lets talk about perception and its influence on buying decisions Weve all been there staring down a shelf overflowi... View full answer

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