Question: A firm is considering small - scale entry into the European market. What would be a disadvantage of small - scale entry for this firm?

A firm is considering small-scale entry into the European market. What would be a disadvantage of small-scale entry for this firm?
Group of answer choices
difficulty of building market share and capturing first-mover advantages
increase in economic exposure due to minimal time spent in evaluating a foreign market
possibility of escalating commitment leading to major financial losses
limited availability of resources for use in other markets
lack of flexibility associated with strategic commitments

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