A firm is looking to compute the CLV for a customer cohort. This cohort is expected to
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Question:
- A firm is looking to compute the CLV for a customer cohort. This cohort is expected to generate a yearly profit of $55 and expected to have a yearly retention rate of 35%.
A. Using a discount rate of 12%, what is the CLV for this cohort?
B. What strategies could this firm employ to improve the CLV of this customer group?
Related Book For
Accounting for Decision Making and Control
ISBN: 978-0078025747
8th edition
Authors: Jerold Zimmerman
Posted Date: