Question: A firm must decide whether to build a small, medium, or large stamping plant. A consultant's report indicates that there is a . 2 0

A firm must decide whether to build a small, medium, or large stamping plant. A consultant's report indicates that there is a .20 probability that demand will be low and a .80 probability that demand will be high. If the firm builds a small facility and demand turns out to be low, the net profit will be $42 million. If the demand turns out to be high, the firm can either subcontract and realize a net profit of $42 million or expand the facility for a net profit of $48 million. A medium-sized facility could be built: if the demand turns out to be low, its net profit is estimated at $22 million; if demand turns out to be high, the firm could do nothing and realize a net profit of $46 million, or it could expand and realize a profit of $50 million. If the firm builds a large facility and demand is high, there will be a net profit of $72 million, whereas a low demand will result in a cost of $20 million.
a) Construct a payout table to help determine which course of action maximizes expected profits.
b) Using standard deviation as a measure, which option is riskiest?
c) Would the decision suggested in a) be affected if the probability of low demand is greater than originally assumed? Explain.
d) Given that some of the cost, revenue, and probability data may not be reliable, what course of action would you suggest for the firm?
 A firm must decide whether to build a small, medium, or

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!