Question: A firm using a ( n ) essentially adopts a mass - market philosophy, viewing the market as one big market with no individual segments.

A firm using a(n) essentially adopts a mass-market philosophy, viewing the market as one big market with no individual segments.
undifferentiated targeting strategy
niche targeting strategy
individual targeting strategy
concentrated targeting strategy
A firm using a(n) essentially adopts a mass-market philosophy, viewing the

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