A Florida$-$based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages. The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits including food bars, a water filtration system, and first aid supplies. Although there are nine named hurricanes forecasted for the upcoming year, no one really can predict what will happen. Considering Figure $2-6,$ the projected number of hurricanes would fall in which quadrant$($s$)$ of the SWOT analysis grid?

A matrix shows $4$ types of factor marked A through D$.$Factors are charted in $4$ quadrants based on whether they are favorable or unfavorable, and internal or external.A is marked as favorable and internal. B is marked as unfavorable and internal. C is marked as favorable and external. D is marked as unfavorable and external.

Figure $2-6$

Multiple Choice

both C and D

A

D

C

B