A Florida$-$based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages. The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits that include food bars, a water filtration system, and first aid supplies. The firm has a great reputation with its flashlights and does not want to ruin it$.$ Considering Figure $2-6,$ the company's reputation would fall in which quadrant$($s$)$ of the SWOT analysis grid?

Figure $2-6$