A friend and fellow student at Humber College who is graduatingfrom the Culinary Management program recently started
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A friend and fellow student at Humber College who is graduatingfrom the Culinary Management program recently started a cakedecorating business. Because of your friend's networking onLinkedIn, she has received interest from local retailers, and hasjust received a meeting invitation from a small food store chainwho may be interested in doing business with her Your friend doesnot have much experience in sales or presenting, and has asked foryour advice. As a starting point, you tell your friend that thecombination of empathy and ego drive can set her up for success.Define both empathy and ego drive, and explain why both would bevery helpful to your friend in her upcoming meeting with the foodcompany.
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