Below is an extensive list of many identifiable variables that a marketing manager might come about when doing a SWOT Analysis. Identify the variables as to which category within the SWOT Matrix that they would fit by listing the category along side it. 1. Rising of Substitute Products 2.Too Narrow a Product Line 3.Adequate Financial Resources 4.Ahead of the Experience curve 5.Complacency Among Rival firms 6.Unable to finance Needed strategy Changes 7.Falling trade Barriers in Attractive Foreign Markets 8.proven Management skills 9.Falling behind in R&D 10.Vulnerability to Recession & business Cycle 11.poor track record in implementing strategy 12.Diversify into related products 13.Enter New Markets or segments 14.issues costly regulatory requirements 15.higher overall Unit costs than competitors 16.propriety technology 17.vertical integration 18.product Innovation skills 19.well thought of by buyers 20.serve additional customer groups.