A friend needs help

Numerous definitions exist which attempt succinctly to describe the scope and meaning of marketing. It has been described as a human activity directed at satisfying needs and wants through the exchange process. This is perhaps marketing at its most abstract level. In reality marketing is a management process that holds that the orientation of a company should be towards the customer's point of view. As customers are the sole source of revenue for any business, if follows that attention to their needs and wants is a likely recipe for success. The understanding of marketing is considerably aided once it is appreciated that the terms implies both a business philosophy or frame of mind and a specialized functional area of management. The former implication is referred to as the 'marketing concept'.

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