A friend of yours from high school has just launched a startup. She reached out to you
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Question:
A friend of yours from high school has just launched a startup. She reached out to you because of your marketing background and requested your help in coming up with a business case for strategic CRM for her fledgling company. Her group has to present this case to their angel investors.
- What information would you need from your friend to generate a business case for strategic CRM?
- What challenges might you face in developing and presenting such a case?
Related Book For
Management A Practical Introduction
ISBN: 978-0078112713
5th edition
Authors: Angelo Kinicki, Brian Williams
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