A Ghanaian company is into production of organic processed foods has established itself very well in the domestic market and gradually becoming a household brand name in the West African market. The outbreak of Covid-19 pandemic has presented a double effect for the company. 1. It created a challenge of resourcing the company on its expansion drive. 2. It has opened and opportunity for its products in the European and Asian markets. Medical science has indicated that good nutrition will build a good antibody again infections in the human body. Though the company is finding difficulties to gather capital meet the threshold of the existing market it serves. However, they are positive about the viable market in Europe and Asia when the pandemic stands down. 

As a marketing communication expert assess the situation, develop a proposal in the form of a plan in communicating to influence Europeans and Asians to patronize African's product

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Navigating both the challenges and opportunities presented by the COVID19 pandemic requires a strategic approach to expanding into the European and As... View the full answer