A global approach to strategy making is preferable to a multidomestic approach when O market growth rates vary considerably from country to country. O host governments enact regulations requiring that products sold locally meet strict manufacturing specifications or performance standards. O a big majority of the company's rivals are pursuing localized multidomestic strategies. O plants need to be scattered across many countries to avoid high shipping costs. country-to-country differences are small enough to be accommodated with the framework of a mostly uniform global strategy