A good marketing plan $\_\_\_\_\_\_\_\_.($Select all that apply.$)$

Question $12$ options:

is easy for all stakeholders to understand

changes over time, as conditions change

includes extremely detailed charts and information, right in the body of the document, rather than hidden at the end.

is succinct, so people will actually read it

is comprehensive and specific

convinces stakeholders that the goal is smart and the plan will work

is always less than two pages long

describes the goal

doesn't need to include information on how you'll measure success$--$you can figure that out later.A good marketing plan $\_\_\_\_\_\_\_\_.($Select all that apply.$)$

Question $12$ options:

is easy for all stakeholders to understand

changes over time, as conditions change

includes extremely detailed charts and information, right in the body of the document, rather than hidden at the end.

is succinct, so people will actually read it

is comprehensive and specific

convinces stakeholders that the goal is smart and the plan will work

is always less than two pages long

describes the goal

doesn't need to include information on how you'll measure success$--$you can figure that out later.