Question $12(2$ points$)$

A good marketing plan

$($Select all that apply.$)$

is easy for all stakeholders to understand

is always less than two pages long

changes over time, as conditions change

convinces stakeholders that the goal is smart and the plan will work

describes the goal

is succinct, so people will actually read it

includes extremely detailed charts and information, right in the body of the document, rather than hidden at the end.

is comprehensive and specific

doesn't need to include information on how you'll measure success$--$you can figure that out later.