1. A good physical retail location:

• Becomes more important as a customer base is established
• Can make everything easier for a new retail business
• Increases the need for advertising

2. Incentives are available to firms willing to locate in:

• High rents areas
• Economically advanced areas
• Low income areas

3. Which of the following is a promotional mix variable?

• Packaging
• All of the above
• Sales reps
• Paid advertising

4. A drawback to paid media advertising is:

• Consumers do not tend to pay much attention to TV ads
• Repetition is essential but expensive.
• Getting help with ad development is too costly for most small businesses

5. A balance sheet:

• Shows what your business owes and owns
• Does not tend to change much over time
• Is the best financial tool for predicting cash flow
• All of the above