Question: A grocery store wants to know whether e - mails containing recipes have an influence on shopping habits. They are able to track who actually
A grocery store wants to know whether emails containing recipes have an influence on shopping habits. They are able to track who actually opens the emails, as well as the time at which the emails are deleted, and are able to track purchasing behavior via their preferred customer program that requires scanning of an identification card to get discounted prices. This allows measure of the impact of the advertising emails.
unobtrusive
hypothetical
selfreport
subjective
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
