A group presentation will be offered to the class at the end of the semester ( 10% of the grade). All team members would be expected to present during the presentation timing so they do not miss the grade. MARKETING RESEARCH GROUP PROJECT - The entire final project report (excluding questionnaire, tables, figures, etc.) TEAMS OF 5 should not exceed 15-20 single-spaced pages. In addition, you will be required 10% FOR THE FIRST PROJECT PHASE to submit a copy of your data file in EXCEL. 20% FOR THE SECOND PROJECT PHASE - Group members can evaluate each other's performance on the project. If no 10% FOR THE PRESENTATION evaluation is turned in, I will assume that everybody in the group contributed equally. Individual project grades may be adjusted up or down depending on the group members evaluations. In general, the content of the marketing research project should include the following Your topic should be applied research (practical research). Try to select a recent and a information: trending topic like for example issues related to sustainability, green environment, responsible citizens, and responsible companies...etc. - Introduction Your main guidelines would be the 11-steps marketing research process in Chapter 3. You - Management problem, marketing problem and main marketing problem components have to select the topic of interest within the first week of the term and you have to take the approval from your instructor. Moreover, you have to send the instructor the team members - Secondary data analysis: Macro environment (cultural, economic, with the topic (members of 5 minimum per group and 7 maximum). technological and regulatory systems) and Micro environment (industry trends, competitors, market profile) to identify the Opportunities and This project would be divided into 2 phases. The first phase would be due on the 4th week of the term and the second phase will be due on the 10th week of the term. The presentation threats; and organizational analysis to identify the strengths and weaknesses, would be on the 13th week of the term. You will take the feedback before the presentation in order to present the SWOT matrix. so you can modify any problems/mistakes. - 3 Hypotheses - Methodology for primary data collection Please note the following: I. Type of research First Phase: due 4th week: grade 10% 2. Method adopted - When defining the research problem make sure you have a clear understanding of 3. Questionnaire types (how many questions are nominal, ordinal etc.). the research problem(s) at hand by presenting a literature review about the topic. 4. Sampling design (who is your population, who is your sample, the - Present a secondary data analysis of the microe nvironment (i.e. competition, consumers, suppliers) macro environment (ex.: demographic, cultural, politic etc.) sample method, and the sample size should be at least 75 respondents and the organizational forces and weakness, then present the SWOT matrix. Your for the quantitative phase) (please try to present a description of the secondary data analysis should consider at least, 5 references and sources. population and sample of your research) - Academic papers should be included. Depending on the topic you may not be able to Analysis find all the elements of the macro environment or microenvironment but try to include -Description of your sample (demographics) as much as you can. - Univariate analysis for all variables (you can create a table for all of them) and - Choose a research design and justify its choice (e.g., survey, experiment, focus only 4 to 5 bivariate analysis related to your hypotheses (To confirm or infirm your group, or combination of methods). You should justify in your project why do you hypotheses). believe it is the right research method for your research problem. - Managerial Recommendations, solutions (to answer your marketing problem) - Develop the sampling plan in detail. - Limitations of the research and conclusion Second Phase: due 10th week, grade 20% - Collect data. For the purpose of this course, you are required to conduct at least 5 in-depth interviews ( 1 per member) and distribute at least 50 surveys (10 surveys per team member). For the purpose of the in-depth interviews, please check the interview guide first with your instructor. For the purpose of the surveys, please take the guidance and the approval of your instructor. - Analyze your data using appropriate statistical techniques (Using EXCEL). - Present vour recommendations based on vour findings and discuss the