Question: A hit - and - run or guerrilla warfare type of offensive strategy involves Multiple Choice random offensive attacks used by a market leader to
A hitandrun or guerrilla warfare type of offensive strategy involves
Multiple Choice
random offensive attacks used by a market leader to steal customers away from
undertaking surprise moves to secure an advantageous position in a fastgrowing segment; usually the guerrilla signals rivals that it will use deep price cuts to defer
tactics that work best if the guerrilla is the industry's lowcost leader.
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