A hit-and-run or guerrilla warfare type offensive strategy involves random offensive attacks used by a market leader to steal customers away from unsuspecting smaller rivals. involves undertaking surprise moves to secure an advantageous position in a fast-growing and profitable market segment; usually the guerrilla signals rivals that it will use deep price cuts to defend its newly won position. works best if the guerrilla is the industry's low-cost leader. involves pitting a small company's own competitive strengths head-on against the strengths of much larger rivals. involves unexpected attacks (usually by a small to medium-sized competitor) to grab sales and market share from complacent or distracted rivals