Question: A home improvement store has noticed a decline in its lumber sales but is uncertain what is causing this trend. To better understand this trend,

A home improvement store has noticed a decline in its lumber sales but is uncertain what is causing this trend. To better understand this trend, it will conduct some marketing research. If the store

s immediate next step is to determine the best way to conduct this research, that means it is currently at which step of the marketing research process?

Multiple Choice

data collection.

data analysis.

taking action.

problem definition.

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