Question: A hotel chain allows guests to view their reservation through a mobile app and make special requests. Which of the four main activities of value

A hotel chain allows guests to view their reservation through a mobile app and make special requests. Which of the four main activities of value-driven marketing does this represent?
Multiple Choice
adding value
addressing ethical and societal dilemmas
marketing analytics
progressive innovation
social and mobile marketing
A hotel chain allows guests to view their reservation through a

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