Question: A hotel chain implements a customer loyalty program that rewards repeat guests with points that can be redeemed for free nights, upgrades, and other perks.

A hotel chain implements a customer loyalty program that rewards repeat guests with points that can be redeemed for free nights, upgrades, and other perks. This program aims to build long

-

term relationships with customers and encourage repeat business. What is this an example of

?

Price promotion

Relationship marketing

Transactional marketing

Customer acquisition strategy

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