A. I was talking with Shandra earlier about positioning for the tote we're rolling out. I thought I had a handle on what market positioning means, but it seems not. Can you clarify that for me?

1. Yeah, for sure. Market positioning is all about how the products are displayed for the public. How do they look on sales racks or showrooms? Do they look cohesive when they are placed together? Are there distinctive indicators that show the products are all part of the same brand? If so, then you're doing market positioning right.
2. Yeah, for sure. Market positioning is all about defining and portraying products in a way that causes ideal customers to see them as the best solution to their needs. It answers the question, "Why should I buy from you?" If your product answers that question by satisfying a specific need, then you're doing marketing positioning right.
3. Yeah, for sure. Market positioning is all about winning the price war. That's not to say your product always has to be the cheapest option, but it does have to present perceivable value for the price. If your ideal customer can say, "I'm comfortable paying X amount for that product simply because of the price," then you're doing market positioning right.

B. Hey marketing guru, I'm working with Wallace on creating a good positioning statement but we're having a rough time. Can you give us some tips? Please?

1. Guru? Ha! But I can give you some tips. When coming up with a positioning statement, you should: make it short and succinct, style it like ad copy, include hyperbole, and keep it general so it appeals to as many people as possible?
2. Guru? Ha! But I can give you some tips. When coming up with a positioning statement, you should: keep it short, avoid hyperbole, style it like ad copy, include a call to action, and keep it relatively general.
3. Guru? Ha! But I can give you some tips. When coming up with a positioning statement, you should: keep it short, avoid hyperbole, avoid styling it like ad copy, and be specific.

C. I overheard some people yesterday talking about the buyer behavior process. I don't really know what that is. Can you tell me?

1. Absolutely. The buyer behavior process is the stages a person goes through when deciding to purchase and consume a product. The steps are: 1- Need recognition 2- Information search 3- Evaluate alternatives 4- Make the purchase 5 - React to the purchase.
2. Absolutely. The buyer behavior process is the series of actions a person goes through when deciding to purchase and consume a product. The actions are: 1- Get exposed to the product multiple times 2- Physically handle the product 3- Research the product 4- Make the purchase 5- React to and review the purchase.
3. Absolutely. The buyer behavior process is the series of emotions a person goes through when deciding to purchase and consume a product. The emotions are: 1- Need for a product 2- Curiosity about the product 3- Excitement over the product 4- Desire for the product 5- Joy or frustration over the product's ability to fulfill the original need.