I was talking with Shandra earlier about positioning for the tote we're rolling out. I thought I had a handle on what market positioning means, but it seems not. Can you clarify that for me$?$

You should allot your $$20,000$ over multiple channels.

The most you can spend on one channel is $$5,000.$

For social media channels, you can spend as little as $$200.$

For more expensive advertising channels like billboards, you will need to spend a minimum of $$1,200$ in order to get results.