Question: a . Identify a brand ( other than the example brands in the chapter ) that you believe is currently employing that tactic. b .

a. Identify a brand (other than the example brands in the chapter) that you believe is currently employing that tactic.
b. Provide evidence to support the use of that tactic.
c. Is the use of the tactic effective? Why or why not?
d. What factors might cause a need to abandon this tactic in favor of another tactic?

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