Question: a) Identify and explain the most suitable matrix for the following Divisions in Apple. [(CLO1: PLOTC3)] (7 marks) Divisions Profits Revenue $ % revenue %

a) Identify and explain the most suitable matrix
a) Identify and explain the most suitable matrix for the following Divisions in Apple. [(CLO1: PLOTC3)] (7 marks) Divisions Profits Revenue $ % revenue % Profits Industry growth(%) 1 2 3 4 5 Total 60,000 40,000 40,000 20,000 5,000 165000 37 24 24 12 3 100 10,000 5,000 2,000 8,000 -500 25,500 39 20 8 31 2 100 Relative market share .80 .40 10 .60 .05 | +15 +10 +1 -20 -10 b) Interpret accurately the chosen matrix in 1a). [CLO1:PL07:03] (7 marks) c) Identify and explain THREE (3) limitations and give recommendations in the above matrix [CLO1:PLO7.C3] (7 marks)

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