1. Identify and develop the most suitable matrix for the following Divisions in Apple:

[ (CLO1: PLO7:C3)] (4 marks)

Divisions	Revenue $	% revenue	Profits	% Profits	Relative market share	Industry growth(%)
1	60,000	37	10,000	39	.80	+15
2	40,000	24	5,000	20	.40	+10
3	40,000	24	2,000	8	.10	+1
4	20,000	12	8,000	31	.60	-20
5	5,000	3	-500	2	.05	-10
Total	165000	100	25,500	100	-	-

2. Interpret the chosen matrix in a).

[CLO1:PLO7:C3] (4 marks)

3. Explain THREE (3) limitations of using this matrix. and give your recommendations

[CLO1:PLO7:C3] (4 marks)