a) Identify and select a consumer good to analyze (A specific item you can find at 3 different stores as in f below-- ex. Nestle 32 oz. Chocolate Milk, or Bic Pens (10-pack).

b) Identify the classification of the good. (convenience, shopping, specialty, etc.)

c) Identify the stage of the product life. (introduction, growth, maturity, or decline)

d) Identify the market coverage. (intensive, selective, or exclusive)

e) Identify the class of in-store retailer where the good is available. (specialty, supermarket, convenience, warehouse, etc.)

f) Compare and include the price of the good at three different kinds of stores as listed in (e).