A) In a-small town, there are only two stores that handle sundry goods - ABC and PQR. The total number of customers is equally divided between the reputation in the community, and they render equally good customer service. Assume that a gain of customers by ABC is loss to PQR and vice versa. Both stores plan to run annual pre-Diwali sales during the first week of October. Sales are advertised through local newspaper, radio and television media. With the aid of an advertising firm store ABC constructed the game matrix given below (Figures in matrix represent a gain or loss of customers): Determine optimum strategies and the worth of such strategies for both ABC and PQR. (12)