a) In separate paragraphs, write short notes on all 4 sales approaches which we discussed in the class. For each approach, find 3 situations for which that the approach would be appropriate (for example, the memorized approach is most appropriate for telephonic/ conventional retail promotion like when an an employee of Chaldal.com is calling a household to communicate their new offers or a Unilever salesperson is communicating companys new products

reference:

1.Sales approach following a formula (p. 285, exhibit 9.7, Fundamentals of Selling) 2.Sales approach following need-satisfaction approach (p. 286, exhibit 9.9, Fundamentals of Selling)

to the small and medium retailers of a neighborhood.)

3.Example of memorized approach (p. 282, exhibit 9.4, Fundamentals of Selling)