Question: A key account represents a customer who: a . both purchases an insignificant volume as a percentage of a seller's total sales and buys for

A key account represents a customer who:
a. both purchases an insignificant volume as a percentage of a seller's total sales and buys for an organization with geographically concentrated units.
b. purchases an insignificant volume as a percentage of a seller's total sales.
c. involves several organizational members in the purchasing process.
d. buys for an organization with geographically concentrated units.
A key account represents a customer who: a. both purchases an

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