A key difference between a Business Goal and a Communication Goal is that the Business Goal typically focuses on ..

8. what is the advantage of a focus group? A disadvantage? ..

9. The first and last sections of an IMC plan focus on ..

The first step in IMC plan focus on reviewing the marketing plan. It will give an brief idea how to execute the process easily.

The last section of IMC focus on evaluation and measurement of the strategy used in the whole process

10. WHAT are the advantages and disadvantages of using a SURVEY as a research method?...........

11. The target audience of communications in public relations is called a.

12. Name one key difference between advertising and public relations.

13. Each person in a __________ sample has an equal chance of being selected.

14. If you sample 100% of the population, you are doing a ...

15. A ...sample is the type that Marketing Communication students will use for their primary client research. It means that you sample whoever who are able to find around you. For instance, you drop into the graduate lounge and ask questions to whoever happens to be there.

16. In the Study Guide, the following example is given of a ...sample: You may know only a few users of a certain type of computer, but these users probably know other users. You contact the people you know and ask them for names of others. You then continue in successive waves of questioning to find arrive at the sample size you need.

17. ...refers to the degree to which a study accurately assesses what the researcher set out to evaluate.

18. ... is the extent to which a survey, test or measuring procedure yields the same results on repeated trials.

19. A ... is a research method that requires group interviews that are led by a moderator and involves eight to 12 participants.

20. A ... Analysis is research method that evaluates content in print, online and broadcast material using a systematic and objective procedure that often involves coding of key words and phrases.