1. A key difference between a Business Goal and a Communication Goal is that the Business Goal typically focuses on..

Revenue

Tactics

Strategies

Core Values

1. The organizations.. is its reason for being. If an organization does not have this, it should have been pointed out in the SWOT Analysis.

Vision

Tactics

Strategies

Mission

1. The organizations.. is future-focused and serves as inspiration to employees by presenting what the organization is working toward, where it hopes to be in the future.

Vision

Tactics

Strategies

Mission

1. The organizations.. make up the inherent, unchanging and distinct character of the organizations imagewhat the organization is about and what it is working to accomplish and guide the organizations response in good times and bad times.

Vision

Tactics

Core Values

Mission

1. A key difference between a Business Goal and a Communication Goal is that the Communication Goal focuses on..

Sales

Tactics

Communication

Core Values

1. Which of the following is a Communication Goal?

To increase media impressions by 10 percent by May 2015.

To enhance recall of key messages among pediatric nurses by 15 percent by March 2015.

To double the number of influencers engaged with the brand on twitter by April 2015.

To raise awareness of the benefits of a good diet for overall health

1. Communication Objectives MUST be

Written as an infinitive phrase

Measurable and timebound

Include a public

All of the above

A and B

1. Strategic communicators create Communication Objectives based on

The clients preferences

Competitive pressures

Research findings

All of the above

A and B

1. The part of an integrated marketing communications (IMC) plan that describes HOW the plan will be executed appears in the Objectives section of the plan and is called ..

Mission

Communication Goal

Business Goal

Strategy

Tactic

11.A detailed. spells out messaging from A to Z. It allows the communication team to gain agreement on content, tone, and texture of all communication and keeps all communicators speaking with one voice.

Press Kit

Messaging Guide

SWOT

Strategy

Communication Approach