A key performance indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. We use KPI to evaluate the success of reaching certain goals or incentives within a company. Revenue growth is one key example of a KPI. People use revenue growth to measure the success of a company. While this is a great barometer for newer businesses , it is much more difficult for longer established businesses to increase revenue year to year. It is not impossible, but older businesses must find new and innovative ways to produce new revenue streams to potentially increase revenue from year to year. Working capital is another key performance indicator. Working capital is a financial metric to determine how much liquid operating cash a company has available.

I would state that the speed of the technology and how fast the information can reach the consumer is a unique challenge that must be overcome by online businesses. Another unique challenge for online companies is establishing a presence and then managing social media. I would choose amazon, because as an online business, they reach a vast target audience. They have effectively cross-implemented their products into many aspects of western civilization. Amazon dominates the online sales community with most other websites attempting to catch up.

Reply to at least 2 of your classmates. Be constructive and professional in your responses. Minimum 175 words