A landing page is a single web page created for one specific purpose as part of an online marketing campaign. It's where users "land" after they click on an ad$,$ an email button, or a link in a social post. All of the following statements about the use of images on landing pages are true, except the right images can encourage visitors to explore the page further visitors normally read the text closely on landing pages, so text is essential to accompany the Images images should be of professional quality A $/$ B testing can be used to test the performance of images