Question: A large consumer goods company plans to develop a yoghurt product for the bottomofthepyramid market to relieve diarrhoea in children. What difficulties will the firm

A large consumer goods company plans to develop a yoghurt product for the bottomofthepyramid market to relieve diarrhoea in children. What difficulties will the firm face in developing its marketing program, how can it overcome those obstacles, and how can the firm increase the chance that its engagement will be sustainable in the long run?

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