A large technology company creates a new division to focus exclusively on a new type of computer technology. They call the brand for this new divisionRobotech, and they create a distinctive design of a robot to put on all the products. If they want to keep any other companies from using this brand name or brand mark, they should

Multiple Choice

use an aggressive advertising campaign to lay claim to the brand.

get a trademark and register it with the U$.$S$.$ Patent and Trademark Office.

copyright the brand.

release the brand publicly, so customers know which company produced the original product.

keep brand a secret until their products are ready to release to the public.