A linear programming computer package is needed. The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Audience per advertisement Radio Online Cost per advertisement Maximum media usage Television Radio Online 300,000 54,000 120,000 $300 $600 $2,000 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $25,100, how many commercial messages should be run on each medium to maximize total audience contact? Television What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget Radio Budget Online Budget Total Audience (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)

A linear prosramming computer package is neespd. include television, racio, and online. Audience estimates, cests, and macimum media usage limataions are as showh. the total number of advertisements avithented. Televiaion andio Ondine What is the albistion of the butget among the three meds, and what is the total oudience reacheol Tolevisen Budget mada Budert Onine Budget Tocal Nusience