Question: A linear programming computer package is needed The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way

A linear programming computer package is needed
A linear programming computer package is needed The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Television Radio Online Online Audience per advertisement 400,000 72,000 160,000 Cost per advertisement $2,000 $300 $600 Maximum media usage 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized (a) If the promotional budget is limited to $25,100, how many commercial messages should be run on each medium to maximize total audience contact? Television X Radio Online X f What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget Radio Budget Clic bent, A: Online Budget 0: Total Audience w DURE A: Se () By how much would audience contact increase if an extra $100 were allocated to the promotional budget (Round your answer to the nearest whole number) Q: A per

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!